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Endemic to North America, this attractive plant is a traditional remedy for a wide range of infectious and inflammatory conditions. Its use was adopted by European settlers and quickly became one of the most popular herbs in North America, but with the introduction of antibiotics in the 1930’s the use of Echinacea began to decline. In Europe however, the popularity of Echinacea continued to grow and today it is renowned worldwide as a valuable immune support herb and powerful natural tool for combating winter ailments.