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About Us

Our Story

Kiwiherb is the vision of pharmacist, herbalist and international lecturer Phil Rasmussen. Today, Kiwiherb proudly remains a New Zealand based company, producing a unique range of herbal formulations at our specialised manufacturing plant in Auckland. Each Kiwiherb product has been expertly formulated by Phil and our qualified and experienced team of medical herbalists.

Kiwiherb specialises in 100% natural, premium quality herbal health products for the whole family and is a leading brand in New Zealand. Kiwiherb uses New Zealand-grown, certified organic herbs wherever possible, making it highly recommended by practitioners and pharmacists, and trusted by Kiwi families.

Kiwiherb is made in New Zealand under strict, audited quality control, so you can be sure every product is of the highest purity, quality, efficacy and safety. Kiwiherb products combine traditional herbal wisdom with modern scientific evidence to provide you and your family with trusted and proven health solutions, that work in harmony with the body to achieve optimal health.

Kiwiherb offers effective herbal products for a variety of health conditions, from immune and respiratory support, to stress and sleep, and digestive and skin health.


Naturally New Zealand

New Zealand is famous for its unpolluted 'clean green' environment, and we are fortunate to be able to source most of our herbs from local organic New Zealand growers, thus maximising the purity and potency of our products. These include Echinacea & Mānuka Honey (cornerstone ingredients of the Kiwiherb range), Horseradish and Elecampane.

New Zealand is also renowned for its incredibly diverse range of plant-life, with many of these plants used by traditional Māori healers to treat ill health. The Kiwiherb range is unique in embracing the wisdom of Rongoā (Māori herbal medicine), with the inclusion of sustainably sourced New Zealand native herbs carefully selected for their time-honoured traditional medicinal uses.

We ensure plants are wildcrafted (collected from their natural environment) in a sustainable and ethically sound manner. These plants (including Kawakawa, Horopito, Mānuka, Tanekaha, Hoheria, Koromiko, Poroporo and Totara) have long been valued for their therapeutic actions and add unique healing properties to many Kiwiherb products.


Commitment to Quality

Kiwiherb is dedicated to quality.  This includes preferentially sourcing certified organic New Zealand grown raw ingredients, working with growers to foster ongoing quality and sustainability, and upholding strict quality control throughout the manufacturing process.  Wherever possible Kiwiherb products are certified organic by BioGro, New Zealand's leading organic certification agency.

The Kiwiherb manufacturing plant is accredited by the Ministry of Health’s medicines safety authority Medsafe as a GMP (Good Manufacturing Practice) facility. This means all of our products are subject to intensive testing and monitoring ensuring the safety and consistency of each batch.

These rigorous quality control measures are applied to all stages of production from raw materials through to the finished product, which guarantees that all Kiwiherb products have been extensively tested for purity and quality.


About Our Founder

Phil Rasmussen is an experienced Medical Herbalist with a busy clinic in Auckland where he has practiced since 1995. Before pursuing herbal medicine, he worked for more than ten years as a pharmacist, and undertook research on antidepressant drugs and serotonin for a Masters degree in Pharmacology.

Phil is a regular lecturer at several naturopathic and herbal colleges, frequently presents at conferences in New Zealand, Australia and the UK, and has written extensively on herbal subjects for both practitioner and consumer publications for many years. Phil is an Honorary Senior Lecturer in Pharmacy at the University of Auckland, and also acts as a consultant to governmental agencies and academic institutions.

Phil is passionate about research and heads the New Product Development team at Phytomed, creating premium, highly effective product formulations combining both traditional herbal use and modern research.