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Meet The Team

Meet The Team

Mark Callaghan

Mark comes to Phytomed with a very strong track record of success in the senior leadership of some of ANZ’s large FMCG organisations. He is a fabulous addition to the team. Mark began his career at Colgate-Palmolive in Petone before moving overseas with them. He eventually joined Cadbury in Auckland and over 15 years moved through a number of strategic/marketing/GM roles before becoming Managing Director for Australia & New Zealand. More recently, he led Frucor NZ, one of NZ’s ‘Best Employers’.

Mark is very excited to be part of the Phytomed team; cementing Phytomed’s first 20 years, he is focused and enthusiastic about getting the organisation ready for the next 20!

Phil Rasmussen 
Technical Director

Phil_3.jpgPhil is an experienced Medical Herbalist with a busy clinic in Auckland where he has practiced since 1995. Before pursuing herbal medicine he worked for more than ten years as a pharmacist, and undertook research on antidepressant drugs and serotonin for a Masters degree in Pharmacology. He is a regular lecturer at several naturopathic and herbal colleges, presented at conferences in New Zealand, Australia and the UK, and written extensively on herbal subjects for both practitioner and consumer publications, for many years. Phil is an Honorary Senior Lecturer in Pharmacy at the University of Auckland, and was Deputy Chair of the Interim Expert Advisory Committee on Complementary & Alternative Medicines (IEACCAM), established by the Australian and New Zealand governments between 2006 and 2008.

Phil founded Phytomed Medicinal Herbs Ltd in 1998 to produce high quality, NZ-made herbal medicines for health practitioners, and in 2000 the Kiwiherb brand was launched as the retail offering of Phytomed Medicinal Herbs. As well as providing leadership & governance in the business, Phil is passionate about research and heads the New Product Development team, creating premium formulations based on traditional evidence validated by good science. 

Trish Moy
Compliance Manager

Trish Moy

Trish is a highly experienced Pharmacist who joined Phytomed in 2002 after both hospital and industry experience, as the company’s first Quality Assurance Manager, ensuring that all manufacturing processes were performed to the required high quality. She lead the company to attain its first MedSafe Pharmaceutical Manufacturing Good Manufacturing Practice Licence in 2007. Trish left the business to manage and develop the Oncology Pharmacy Department at the Auckland City Hospital Department of Pharmacy. She returned to Phytomed in 2016 as the company’s first Regulatory Affairs Manager, responsible for regulatory activities in both domestic and export markets.  In October 2019, Trish became Phytomed’s first Compliance Manager, adding QA management to the Regulatory function.

Trish has NZ qualifications in pharmacy, herbal medicine and quality assurance.

Jules Ashbolt
Territory Manager – Northland, Auckland South, Central, East    

Jules graduated in 2003 with a degree in Health Science and a Diploma in Herbal Medicine from South Pacific College.

Over the last 15 years, Jules’ areas of work included working in health shops in Byron bay and Gold Coast.  Working as a Territory Manager for Fitness Products QLD, and as a support worker at the Gold Coast drug council, helping young adults overcome addiction.

On returning to New Zealand, Jules worked with children, and is passionate about their health and well-being. Jules brings that passion in representing Phytomed and Kiwiherb.


Bryony Dyason
Territory Manager – Lower North Island, Upper South Island

Bryony graduated from Victoria University of Wellington in 2004 with a Bachelor of Commerce majoring in Marketing and Commercial Law. After travelling for two years she settled in Sydney working in sales and account management.  In 2015 she won a scholarship to study Google’s Search Inside Yourself training and realized there was a better way to life. She relocated back to New Zealand and began a career in natural health.  Outside of work Bryony enjoys spending time with friends and family as well as being a keen yogi, reader, writer and gardener. 

Jodi RapanaJodi Rapana

Territory Manager – West Auckland, North Shore & Rodney District

Jodi has more than 10 years’ work experience in the organic health and beauty industry before furthering her passion for natural health and completing a Bachelor of Natural Medicine at South Pacific College. Jodi joined Phytomed in January 2014 and is currently the Territory Manager for West Auckland, North Shore and Rodney districts. She really enjoys seeing the loyalty and love that our customers share for Kiwiherb and Phytomed products, and working with such passionate people in the health industry.  When not at work Jodi loves cooking, walking and reading, and is a busy mother to two young energetic boys. 


Ayla Yao
Asia Sales & Marketing Manager

Ayla holds a Master’s Degree in Management (marketing specialisation) from the University of Auckland and a Master’s Degree in International Business from Northeast Normal University in China.  Since graduating, Ayla joined Phytomed in June 2016 to help the development of Kiwiherb in the Asian market.  With her language strengths in both English and Chinese, Ayla has contributed greatly to Kiwiherb’s growth in the Asian Market.