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What Does 'Certified Organic' Actually Mean?


  • My wife and I have been using this product for years and they are amazing and work fantastic!!! We have the all the children's stuff including the echinature, chest syrup, throats syrup and the De-stuff!!! Absolutely amazing products We love them
    – Craig Hume
  • I love Kiwiherb! Finding something that worked so well, and was safe for my daughter when she was at an age where she couldn't have all other medicines, it was such a great help! And now I use nothing else
    – Alyssa Francis-King
  • On Sunday we bought De-Stuff for our 3 year old daughter who has struggled with a cold all week. After 2 doses of it, along with the Chesty formula, she slept so well that night and woke up looking and sounding so much better. Now almost 3 days later her cold is all but gone. I wish I had have found out about it sooner.
    – Bridgette Robinson
  • I brought a bottle of De-stuff for my 11 month old daughter yesterday who has had a runny nose for the last 5 days, I've been wiping her nose constantly but after 2 doses of De-stuff I've only had to wipe her nose twice today. I wish I'd known about this sooner. I will be using this straight away in the future
    – Melissa Bayne
  • I'm not often inspired enough to go seek out a brand's Facebook page just to give them my positive feedback - in fact this is the first time ever. I just wanted to express how much I love the children's cough syrup, it's always worked wonders on my kids - it's now taken to the next level with the inclusion of the syringe which is long enough to reach the bottom of the bottle - hurray! It's always been the bane of my mum-life trying to reach the medicine when the bottles have run low with syringes that aren't long enough - thank you!
    – Melissa White
  • Absolutely love baby balm. My 6 week old had flakey, dry skin and nothing I had tried was helping until I tried baby balm. Her skin is so much better. I can't believe how fast it worked. Thank you Kiwiherb!!!
    – Alex Lazzaro
  • Brought a bottle of children's chest syrup and it works like magic no more coughing during the night. Also my son loves the taste
    – Philippa Quigley
  • Received a bottle of children's chest syrup to trial and what can I say it's magic in a bottle!! After a single dose they didn’t cough the whole night which meant a better sleep for everyone after two days they were so much better and they liked the taste which is great, can't wait to try more of your products
    – Daniella Bhagat

What Does 'Certified Organic' Actually Mean?

What Does 'Certified Organic' Actually Mean?

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About the Author

Asti Renaut

Asti Renaut (BHSc. Comp Med, BA, Adv Dip Nat, Adv Dip Herb Med, MNZAMH)

Asti Renaut is a degree-qualified medical herbalist and naturopath with over ten years clinical experience. Asti practices in Christchurch, New Zealand, treating a wide range of health issues. She especially enjoys working with infants and children, and finally has one of her own to practice on! One of the cornerstones of Asti's practice and philosophy is the importance of education and sharing information. She believes that empowering clients to understand their own bodies and health, and giving practical tips and tools to use from the garden and kitchen are just as important for wellness as qualified professional care. 

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In today’s world, many consumables are labelled ‘natural’ or ‘organic’ because savvy marketing departments know that these words can sell products. This is commonly called ‘greenwashing’! People are often shocked to discover that these words can be just empty promises. For switched-on consumers who want their foods and therapeutic goods to be genuinely pure and organic, the only option is to purchase goods that are certified organic.

Although a dictionary definition of ‘organic’ is more broad, ‘organic’ means something very specific when used in the context most of us understand when discussing the foods and medicine choices we make.

When choosing certified organics, you are choosing a product that:

  • Is free of synthetic chemical herbicide and pesticide residues, as these are not used in the growing of organic products
  • Has not been genetically modified
  • Is grown and manufactured without animal testing
  • Is grown in a way that looks after the long-term health of the ecosystem it exists within, ie. the surrounding land, water, and insect and animal life
  • Is grown and harvested in a genuinely holistic and sustainable manner.

Agencies that certify organic products and organic growers do so with an annual audit system. In New Zealand, BioGro is the largest and most well-known of these regulatory bodies. It visits farms and growers to look at all their systems and management plans, and then gives accreditation only when strict standards have been met. These standards must then be checked and maintained regularly.

Kiwiherb’s relationship with BioGro stretches back to 2001 when our first products were accredited with certified organic status. Today we continue to be totally committed to organics, preferentially sourcing certified organic ingredients wherever possible, so you know that the products you’re using for your health are as clean and pure as possible.

Choosing to purchase certified organic products is your only assurance that what you are buying is authentically organic. There are many cheap imitations! Deciding that organics is a priority for you and your family is a choice that ensures you are getting premium quality foods and therapeutic products, while also ensuring that these products are being produced in a way that will mean the very environment we live in will be a little better off too.

BioGro_Logo.jpgIn essence, when choosing certified organics, what is good for you and your family is also good for the planet! What could be better than that?