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Meet The Team


  • I love Kiwiherb! Finding something that worked so well, and was safe for my daughter when she was at an age where she couldn't have all other medicines, it was such a great help! And now I use nothing else
    – Alyssa Francis-King
  • Received a bottle of children's chest syrup to trial and what can I say it's magic in a bottle!! After a single dose they didn’t cough the whole night which meant a better sleep for everyone after two days they were so much better and they liked the taste which is great, can't wait to try more of your products
    – Daniella Bhagat
  • I brought a bottle of De-stuff for my 11 month old daughter yesterday who has had a runny nose for the last 5 days, I've been wiping her nose constantly but after 2 doses of De-stuff I've only had to wipe her nose twice today. I wish I'd known about this sooner. I will be using this straight away in the future
    – Melissa Bayne
  • Absolutely love baby balm. My 6 week old had flakey, dry skin and nothing I had tried was helping until I tried baby balm. Her skin is so much better. I can't believe how fast it worked. Thank you Kiwiherb!!!
    – Alex Lazzaro
  • Brought a bottle of children's chest syrup and it works like magic no more coughing during the night. Also my son loves the taste
    – Philippa Quigley
  • My wife and I have been using this product for years and they are amazing and work fantastic!!! We have the all the children's stuff including the echinature, chest syrup, throats syrup and the De-stuff!!! Absolutely amazing products We love them
    – Craig Hume
  • On Sunday we bought De-Stuff for our 3 year old daughter who has struggled with a cold all week. After 2 doses of it, along with the Chesty formula, she slept so well that night and woke up looking and sounding so much better. Now almost 3 days later her cold is all but gone. I wish I had have found out about it sooner.
    – Bridgette Robinson
  • I'm not often inspired enough to go seek out a brand's Facebook page just to give them my positive feedback - in fact this is the first time ever. I just wanted to express how much I love the children's cough syrup, it's always worked wonders on my kids - it's now taken to the next level with the inclusion of the syringe which is long enough to reach the bottom of the bottle - hurray! It's always been the bane of my mum-life trying to reach the medicine when the bottles have run low with syringes that aren't long enough - thank you!
    – Melissa White

Meet The Team

Phil Rasmussen 
Technical Director

Phil_3.jpgPhil is an experienced Medical Herbalist with a busy clinic in Auckland where he has practiced since 1995. Before pursuing herbal medicine he worked for more than ten years as a pharmacist, and undertook research on antidepressant drugs and serotonin for a Masters degree in Pharmacology. He is a regular lecturer at several naturopathic and herbal colleges, presented at conferences in New Zealand, Australia and the UK, and written extensively on herbal subjects for both practitioner and consumer publications, for many years. Phil is an Honorary Senior Lecturer in Pharmacy at the University of Auckland, and was Deputy Chair of the Interim Expert Advisory Committee on Complementary & Alternative Medicines (IEACCAM), established by the Australian and New Zealand governments between 2006 and 2008.

Phil founded Phytomed Medicinal Herbs Ltd in 1998 to produce high quality, NZ-made herbal medicines for health practitioners, and in 2000 the Kiwiherb brand was launched as the retail offering of Phytomed Medicinal Herbs. As well as providing leadership & governance in the business, Phil is passionate about research and heads the New Product Development team, creating premium formulations based on traditional evidence validated by good science. 

Noeline Jonkers
Noeline_Jonkers-100.jpgSales & Marketing Manager

Noeline joined Phytomed in 2000 as the first sales representative for the Kiwiherb brand. At the time she had recently graduated as a Naturopath and Medical Herbalist, and valued the opportunity to work with a company whose ethics and values so closely mirrored her own. Noeline was with the company for seven years during the infancy of the Kiwiherb brand  & during her time there, saw it take it’s first steps into the UK and Asian markets. In 2007 Noeline left the business and moved to Sydney to take up a Business Development role with Australia’s leading contract manufacturer of health supplements, but the pull of Phytomed was too strong and she returned in 2013 to take up the role of Sales and Marketing Manager. In her current role she is responsible for sales and marketing activities in both domestic and export markets. 

Clinton Rule
Clinton_a.jpgOperations Manager

Clinton joined the Phytomed team in February 2016. Clinton has a broad background with over 10 years’ experience in manufacturing operations, quality management, food safety compliance and auditing. His experience encompasses the Dairy, Food, Seafood, Herbicide and Polymer sectors. He has a Bachelor of Science majoring in Medicinal Chemistry. Clinton’s role at Phytomed of Operations Manager is a new role targeted to continue growth in Phytomed’s manufacturing scale and complexity.

Outside of work life he is a keen fisherman and active lobbyist for environmental protection, has a young family and is a former age group rugby and athletics representative.

Anne Kilford

Anne Kilford
Quality Assurance Manager

Anne joined Phytomed in May 2016.  Anne has previous experience in various QC and QA roles in the dairy industry and more recently Production Management in pharmaceutical manufacturing.  She holds qualifications in Food Science, Quality Assurance and Business Administration.

Outside of work Anne enjoys the great outdoors, gardening, travel and spending time with friends and family.

Kevin E Lin
Production Operations Manager

Kevin_1.jpgKevin graduated in 1982 from School of Pharmacy, Shanghai Medical University (Pharmacy College of Fudan University) and was then employed as a Pharmaceutical Engineer at Guangzhou Pharmaceutical Industrial Research Institute. His work in the Institute focused on pharmaceutical technology and preparation research, and he was appointed as the General Manager of the Institute pharmaceutical manufactory for pretesting and production of different prescriptions developed by the Institute.   

Kevin immigrated in New Zealand in 1995 and joined Phytomed in 1998 as the first employee of the company. He has been instrumental in the development of many of the Kiwiherb products and plays an integral part in the day-to-day operation of the business.  In his current position he is in charge of the manufactory production of various Phytomed and Kiwiherb products, and is responsible for Research & Development activities associated with new product development. 

Trish Moy
Regulatory Affairs Manager

Trish Moy

Trish is a highly experienced Pharmacist who joined Phytomed in 2002 after both hospital and industry experience, as the company’s first Quality Assurance Manager, ensuring that all manufacturing processes were performed to the required high quality. She lead the company to attain its first MedSafe Pharmaceutical Manufacturing Good Manufacturing Practice Licence in 2007. Trish left the business to manage and develop the Oncology Pharmacy Department at the Auckland City Hospital Department of Pharmacy. She returned to Phytomed in 2016 as the company’s first Regulatory Affairs Manager. In her current role she is responsible for regulatory activities in both domestic and export markets.

Trish has NZ qualifications in pharmacy, herbal medicine and quality assurance.    

Laetitia O’Connell
Sustainability Leader


Laetitia began working with Phytomed at the beginning of 2014.  These past years have seen her engage with many of Phytomed’ s customers in both a Customer Service and Technical support capacity.  It has been a fantastic opportunity to give further depth to her career as Medical Herbalist & Naturopath as well as educate members of the general public regarding herbal medicine use.

As well as love for health and wellbeing, she cares greatly for the environment and this meant she leapt at the opportunity to take on the challenge of ‘Sustainability Leader’ at Phytomed.  Her previous studies in environmental law, and well as a thorough understanding of the principles and practices at Phytomed, stand her in good stead to help further develop the company’s Sustainability Strategy.

She looks forward to a helping Phytomed contribute to the wider New Zealand community through offering sustainable health solutions.

Nerena Morris
Territory Manager, West and North Auckland and Upper North Island


Nerena graduated from the University of Auckland in 1993 with a Bachelor of Science, and then followed her studies with Medical Herbalism and Naturopathic qualifications, graduating in 1996 from South Pacific College. Since graduating, Nerena worked for 6 years as a technical consultant and sales representative for a highly respected Australasian supplement company. This enabled her to build wonderful relationships with practitioners and stores around New Zealand. She has also worked as a medical herbalist and naturopath in a clinic, giving her 17 years of experience with people and various conditions. 

Mother to three children, Nerena has an incredible passion for herbal medicine and helping others, and is a keen gardener in her spare time. Nerena is excited to be working with Kiwiherb in the customer services representative role servicing the needs of West and North Auckland and the Upper North Island. 

Jodi Rapana
Jodi_2.jpgTerritory Manager, Central, East and South Auckland

Jodi joined the Kiwiherb team in January 2014 following her graduation from South Pacific College of Natural Medicine with a Bachelor of Natural Medicine.

Jodi’s passion for natural health developed from an interest in natural skin care, and prior to joining  Kiwiherb, she worked as a territory manager for a prestigious European natural skin care company for over 10 years. Bringing with her a wealth of sales and customer service experience, Jodi is an invaluable member of the Kiwiherb team and she specialises in educating retailers and consumers on the benefits of quality herbal medicines in the upper North Island territory.

Sandra Yeoman
Sandra_a.jpgTerritory Manager, Central North Island

Sandra is a qualified Naturopath and Medical Herbalist with clinical experience and a passion for herbs and their healing capabilities. Before joining Kiwiherb in April 2016 Sandra had been a successful rep in the natural health industry for 6 years. Sandra has a real interest in supporting business' in this industry to further its positive influence on our community's and their individuals.

Bryony Dyason
Territory Manager, Lower North Island

Bryony Dyason

Bryony graduated from Victoria University in Wellington with a Bachelor of Commerce majoring in Marketing and Commercial Law in 2004. After travelling for 2 years Bryony settled in Sydney where she worked in sales and account management for 9 years. In 2015 she won a scholarship to attend an emotional intelligence training seminar with Googles Search Inside Yourself Leadership Institute and became convinced there was a better way to live.

She returned home to New Zealand and set about aligning her career to better reflect a balance between Body, Mind and Spirit. Kiwiherb was a natural fit. Bryony brings with her a wealth of knowledge and experience to create, develop and support mutually beneficial business activities, projects and campaigns for Kiwiherb and Kiwiherb customers along with delivering outstanding customer service. In her spare time Bryony is a keen yogi, gardener, mindfulness meditation teacher and writer. 

Rochelle BaileyRochelle_small.jpg
Sales & Technical Coordinator

Rochelle’s interest in the Natural Health Industry began in 1998 when she studied Transcendental Meditation (TM) and Sivananda Hatha Yoga. She has always had an interest in nutrition, and is passionate about the importance of healthy eating for long term health and happiness. After years of practicing meditation, yoga and vegetarianism, Rochelle realised that she wanted help others live a healthy and happy life which lead to studying Natural Medicine. Once she graduated as a qualified Naturopath and Massage Therapist in 2011, she practiced in Christchurch until early 2015 where she moved to Auckland to join the Phytomed and Kiwiherb team.

Rochelle’s passion for helping people means she is naturally drawn to a role in customer service, and her life experiences have armed her with the confidence required to ensure our customers receive the quality customer service which compliments our premium products.  


Toalima Ake
Customer Service Manager
Toalima has spent the last 9 years honing her customer service skills within the cinema industry before joining Phytomed. Becoming part of the Phytomed team is quite a change in direction for Toalima, but one she relishes. Determined to always have a ‘glass half full’ perspective in life, Toalima likes to approach her work in the same way by always having a sunny disposition. Outside of work, Toalima has a young family and is a big history buff as well as an avid foodie.


Trina Delis
South Island Territory Manager
As a naturopath, Trina is passionate about helping people be the best they can be. She graduated from the Canterbury College of NaturalMedicine in 1995, after completing a 4 year full time Diploma of Naturopathy. Over the years she has experienced the transformative quality of herbal medicine, both in clinic and as territory manager for an esteemed company specialising in practitioner only products and functional testing.
She is an avid mother, yoga practitioner, runner, dog owner, gardener and cook. Her inspiration comes from a love of nature and she truly believes human beings are hard wired for herbal medicine.
Natalie Potter
Production and  Supply Chain CoordinatorNatalie.jpg

Natalie joined Phytomed in May 2017 in a role which can vary from sourcing and purchasing herbs and packaging, to planning production and the coordination of our imports and exports.  After working in histology laboratories both in NZ and the UK, Natalie returned to NZ in 2006 where she worked in procurement, supplier management and packaging coordination roles in the beverage and pharmaceutical industries. Natalie has qualifications in Medical Laboratory Science and Packaging Technology. 

When Natalie’s not at work she enjoys ocean swimming, photography and travelling.